Heated (on the climate catastrophe), NextDraft (the day’s “most fascinating news”), and TLDR are just a few of the best examples (bite-sized tech news),
Morning Brew (an in-depth look at what’s happening in the news right now).
We also encourage that you sign up for the Popular Science newsletters so that you can receive our best content straight to your inbox.
You can create your newsletter in addition to reading others. Numerous sites can assist you in getting started for free.
Whether you choose to do it for fun or as a serious source of revenue, it’s up to you.
Is it time for you to start your newsletter?
It’s tempting to jump right in and start sending out your email newsletter because it’s so simple and quick.
We strongly advise you to consider what you want to write about and how you want to deliver it so that your newsletter has a better chance of being successful.
Starting with other newsletters is a good idea. They can provide you with ideas for your emails as well as a sense of who your competitors are.
Give them a thorough read and consider how you might make your idea stand out from the rest.
Spend some time thinking about the themes you want to address. You might come up with some brilliant ideas.
However, consider whether the same strategy will be viable in the long run.
Keep in mind that the more regular and frequent your newsletters are, the more likely they are to gain a following and keep people returning.
It’s crucial to limit your expectations if you want to make money from your newsletter because subscribers are hard to come by.
There is no quick way to grow an audience, so be prepared to put in time and effort before seeing rewards.
The platforms we’ve featured below handle all of the behind-the-scenes engineerings on your behalf, so you don’t need any technical or financial skills. All you have to do now is start writing.
Choose a platform
It’s simple to see why Substack has attracted some well-known journalists and writers.
It’s a refined, professional platform that will assist you in breaking into the email newsletter market.
In minutes, you’ll be up and running, and you’ll be guided every step of the way.
The actual newsletter editing is done via a simple, user-friendly online interface. Substack takes your text and images and transforms them into something visually appealing.
There aren’t many layout or formatting options available, but that’s not the objective of this tool.
The platform’s main strength is in the assistance and support it gives.
You’ll have access to sophisticated analytics tools as well as a companion app for making and releasing your podcast.
Substack would be the ideal place to start if you want to go all-in on the email newsletter idea.
Substack is free if your newsletter is free. If you start charging, Substack will take 10% of each membership payment to host your newsletter and provide you with the tools to create it.
Twitter runs Revue, which is likely Substack’s most direct competition. In the same way as the preceding platform on this list did,
It’s quite simple to get started, and it’ll only take you a few minutes before you’re composing your first newsletter.
All of the editings is done in the browser, with very limited layout control—basic text formatting and image import capabilities are included, but that’s about it.
We enjoy how you can rapidly load links from other sites like Instagram, Pocket, and (of course) Twitter into the app.
Substack provides a distinct advantage in terms of the ecosystem you may create around your newsletter (such as podcasting) as well as the depth of its statistics.
However, Revue provides a free custom domain and email account, which Substack costs for.
You may get started on Revue for free, and you’ll only have to pay when you start making money from subscribers (at a rate of 5%).
This is half the amount that Substack charges at the time of writing.
TinyLetter, as the name suggests, keeps to the fundamentals when it comes to creating an email newsletter.
Depending on how much time you want to spend putting your email together, this might be a pro or a con.
TinyLetter’s authoring screen resembles the compose window in an email client like Gmail.
(If this appeals to you, you should know that your TinyLetter project can be run directly from your email client.)
In terms of appearance and formatting, you get a few more options than Substack or Revue, such as different typefaces and alignment options, and it’s all quite simple to use.
There aren’t many extras with TinyLetter, such as analytics or podcasting features.
It’s also exclusively for free newsletters, so you won’t be able to make any money with it.
This is a problem since it forces you to start over if you want to take advantage of any potential traction your newsletter may receive.
TinyLetter’s restrictions are due in part to the fact that it is run by email marketing juggernaut MailChimp.
You can move to that platform if you want extra features, such as the option to charge subscribers.
It does, however, provide several business-related frills that many people will not require.
For newsletters with fewer than 2,000 subscribers, MailChimp is free.
EmailOctopus, like MailChimp, is more of a corporate email marketing platform than a newsletter provider, therefore it has a lot of capabilities that will likely appeal exclusively to businesses.
However, as far as these larger platforms go, it’s also one of the most user-friendly.
You can get started for free, and while the online interface isn’t as user-friendly as some of the other services on this list, it does the job.
You’ll have more options for customizing the style of your newsletter, including a variety of templates to choose from.
EmailOctopus gives you a lot of extra options to play with as an email marketing platform.
These features include the ability to manage contacts in groups and the ability to acquire detailed analytics on your newsletters, such as information on when people open them.
EmailOctopus is free to use up to 2,500 email subscribers, though the service’s logo will appear on your newsletters.
To remove these limitations, you’ll need a Pro plan, which starts at $24 per month.